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HOT Pass Leader MCE-Admn-201 Dumps: Salesforce Certified Marketing Cloud Engagement Administrator - The Best Salesforce MCE-Admn-201 Dumps Download

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q85-Q90):

NEW QUESTION # 85
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A. Wrap the subject line with AMP script
B. Add [PREVIEW] to the subject line validation list
C. Use Proof instead of [PREVIEW]
D. Require several campaign approvals

Answer: B

NEW QUESTION # 86
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
B. Use the exact file name used for the trigger in the Import File Activity
C. Make sure the files are placed in the correct subfolder within the SFTP
D. Make sure the team has a date stamp to avoid duplication

Answer: A

Explanation:
The error in the File Drop Automation is due to the filename pattern not matching exactly because of additional seconds and milliseconds in the filename. To resolve this issue:
Modify the Import File activity to use the %%FILENAME_FROM_TRIGGER%% personalization string.
This ensures that the Import File activity dynamically accepts the filename exactly as it is uploaded to the SFTP location.
Update the filename pattern in the automation setup to avoid hardcoding the date format and instead rely on the filename that triggered the automation.
By using %%FILENAME_FROM_TRIGGER%%, the automation becomes flexible and will correctly handle any file name that matches the initial pattern triggering the automation, regardless of additional timestamp details.
Reference: Salesforce Marketing Cloud Documentation on Automation Studio and File Drop Triggers

NEW QUESTION # 87
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

A. Content Builder
B. Profile Center
C. Smart Capture
D. Mobile Connect

Answer: C

Explanation:
Smart Capture is the feature that should be used to create a survey form. Smart Capture is a feature that allows marketers to create and insert forms within landing pages or emails, such as surveys, polls, or feedback requests. Smart Capture can be customized with different fields, labels, buttons, and actions. Smart Capture can capture subscriber responses and store them in a data extension or update existing records in Marketing Cloud.

NEW QUESTION # 88
How are publication lists used in the Marketing Cloud?

A. To send communication to all subscribers, regardless of opt -in status.
B. To build dynamic content rules by subscriber type.
C. To allow subscribers to opt-down/out instead of unsubscribing from all.
D. To manage subscribers in guided and triggered email sends.

Answer: C

Explanation:
Publication lists in the Marketing Cloud are used to allow subscribers to opt-down or opt-out of specific types of communications without unsubscribing from all communications. This functionality enables more granular control over communication preferences, helping organizations maintain engagement with subscribers who might not be interested in all content but still wish to receive certain types of messages.
Reference: Salesforce Help - Publication Lists

NEW QUESTION # 89
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

A. Dynamic Content Wizard
B. AMP script conditional against the Gender field
C. AMP script lookup Rows functions
D. A/B Test content type

Answer: A

Explanation:
For displaying content based on gender within an email:
Dynamic Content Wizard in Email Studio: This tool allows the creation of content blocks that change based on subscriber attributes directly within the email. It is user-friendly and does not require advanced technical skills.
Implementation: By using the Gender field in the sendable data extension, the Dynamic Content Wizard can automatically display different content such as men's or women's shoes based on the subscriber's gender, ensuring that the email content is appropriate and targeted.
Reference: Salesforce Marketing Cloud Email Studio Documentation

NEW QUESTION # 90
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